"The Power of Moments" - a quick look at this book

This is a book about what causes memorable+meaningful events. Read it if you want to understand why some moments leave their mark, while others fizzle out. Great for leaders, marketers, educators, designers.

ONE TAKEAWAY Most people usually remember only the beginning, end, and peaks of an event. Making a presentation? Design it to have a memorable beginning and end. 

(Amazon Link)