The worst fate for people charged with spreading ideas, the likes of which include budding innovators, entrepreneurs, and marketers, is being forgotten. Compare that to a fake news item, an urban legend, a proverb, an election motto, or a major shoe brand's tagline: once they enter your head, they stay there for ever.
Can we ever be as 'sticky' as them?
'Made To Stick', one of our favourite books ever, has teased out the secrets of success behind some of these memorable ideas. The answer, it says, is SUCCES.
Keen on knowing what this is? Join us and the Bhau Institute of Innovation, Entrepreneurship & Leadership on Saturday, 13 May 2017, from 5 pm - 7 pm. While we talk about making ideas memorable, Jeet Vijay from Bhau Institute will specifically address how to put these ideas to work in the context of pitching to investors.
Don't miss this chance to uplevel the way you spread a message you care deeply about.
To Join Us
Entry is free. Please RSVP here: http://meetu.ps/e/CN5jP/qsG1H/f